Your best ideas are stuck in blogs and forums.
We use recorded video calls and your existing online content to make content for your personal thought leadership brand. You approve it in batches, then we post it for you. Start with a free 45 minute call and see what we'd make for you before you spend anything.
Ideas travel through people, not through papers.
A named expert or senior figure speaking in their own voice carries authenticity and credibility in a way that an organisation's own channels often can't.
Essays, papers and posts are read by people in your specific field, while short video and a good thought leadership brand can be much better tools for getting ideas to people who don't read papers.
A set of clear videos from one conversation builds a body of work that journalists, funders, collaborators and new supporters can find and share.
A single set of videos won't change how people see you. The value comes from showing up regularly, which is why this is a monthly service.
You show up for a call of up to 45 minutes. We carry the rest, so doing this doesn't compete with your work. Doing this long term will take more of your time than that, but the goal is always to remove you from every part of the process where you aren't on camera or steering to keep things authentic to you.
Free call first. Then you decide.
Book a time
Place a temporary £100 hold on your card, refunded in full when you turn up. Then pick your time.
We prepare
We get ready for your call, depending on what you have online (see below).
The call
Up to 45 minutes, recorded. We do our research and ask you questions. No prep needed.
Start if it fits
We design a custom service that works around your brand and schedule.
What we hope to roll out in the future
Andrew Draganov kindly volunteered as a guinea pig for an early version of this process. These were recorded with a professional office video desk setup, which we hope to offer to future clients as part of the service. Your first call will be over a normal video call, so expect a simpler look.
The real price, up front.
These are our current estimates of what it costs us to run, covering editing, scheduling, posting and software. Your price depends on how often you post and how involved the videos are. We're working to bring them down as the process gets more efficient.
We're looking for grant funding to bring these prices down or cover them, for people doing high impact work. We can't promise it. If you can pay the real price, we can start straight away.
How this works
How does the deposit work?
You add your card and we place a temporary £100 hold. Turn up to your call and it's released, so you pay nothing. If you don't turn up, the £100 is taken, because we'll have spent hours preparing for you.
A hold can show as pending on your card for a few days, because your bank decides how quickly it disappears.
How do I pick a time?
Once your hold is placed, the next page has a link to our booking calendar. Pick any slot that suits you.
What if I don't have existing work online?
That's fine. We record the call, ask prompt questions to draw out your best ideas, and if it's a good fit we'll send you a sample video made from it. We can't promise a sample for every call.
Why is the call free?
We'd rather show you than tell you. Whether we bring a sample or make one from the call, you can judge the quality before you pay anything.
Do I need to prepare anything?
No. You don't need to write notes, rehearse or find a script. The form asks which concepts, issues or analogies you already talk about all day, and we prompt you on those. If you'd like to think about your answers beforehand, that's fine, but it isn't expected.
How do you run the call?
It's a relaxed conversation, not a performance. We start from the topics you gave us and ask questions to find the points you care about most. When something strong comes up, we stay on it and ask follow-ups until it's clear and short enough to work as a video. Afterwards, we pick the best moments and edit them into short videos, and you only see the ones that work.
Do you record the call?
Yes, with your OK at the start. We only use what we need, and nothing is posted without your approval.
Will this be grant funded?
That's the aim, but we can't promise it. Until funding exists, the service is paid at the prices above.
What if I can't pay the full price?
Tell us on the call. We're still working out how funding could help, and we'd like to hear what you could pay.
Who is it for?
People doing ambitious work, in any cause, who have credible things to say and mostly say them in writing. If you've never done video, that's fine. You should be open to making this a regular habit.
Who is behind this?
I'm Harrison Wood, a video producer. I've made video for small charities and for big, fast-growing organisations like BlueDot. You can see my background on LinkedIn.
I work with Leon, my long-time editor, who has edited most of my recent projects. He edits the videos for this service.